KEVIN SHERIDAN

Kevin Sheridan is an experienced executive with 35+ years of experience working with startup and growth companies and has managed companies through all phases of transitions including defining the business, planning, funding, growth and the eventual sale of the business. In each case the objective has been to realize the goal of turning ideas and underperforming assets into profitable businesses.

Kevin has focused on assisting the owners of MSP’s for over 10 years and has worked with them to reach new levels of profitability and value with several of his clients being acquired.

After starting his business career at Booz, Allen & Hamilton, he founded Marketing Data Systems in 1988, a database marketing services firm that he successfully sold nine years later. He next joined the executive team of a software company which they grew and sold to a private equity firm and has completed a rollup of companies in the pet products industry, successfully growing the combined companies which were then acquired by a private equity firm. He also held the position of CIO for ACTV and was involved in the company’s interactive television activities with Liberty Livewire, Turner Broadcasting and TV Land.

Kevin brings a management philosophy based upon instituting controls, forecasts and cost management while empowering staff to meet cash flow requirements and future objectives.

Additionally, Kevin believes in building and leveraging relationships to reach key market segments quickly and cost effectively.

He received his undergraduate degree from Lafayette College and his MBA from Fairleigh Dickenson University and has been involved in the growth and subsequent sale of several businesses, primarily in technology. He has held various positions in the past including CEO, CFO and COO, as well as Vice President of Sales and Marketing.

BILL BLASER

Bill has been involved with technology sales and leadership as well as technology implementations for his entire career. He started selling enterprise and departmental imaging and database solutions to fortune 1000 companies and state and local governments for Eastman Kodak and then moved to IT consulting, advisory and benchmarking services sales with Gartner Group. From there, he took a position as marketing lead with a growing IT Consulting company, CoreTech Consulting, where he was responsible for “productizing” and marketing the capabilities of the IT Support, Technology Migration and CIO Consulting practices in order to create opportunities for more profitable engagements, current account expansion and new account acquisition.

From there he was promoted to Director of Sales for new account acquisition where he successfully built a team and executed effective strategies to open doors and land new accounts. (At the age of 30) Bill was then promoted to VP of Sales, responsible for all revenue generation. In this capacity, Bill led the team from $10 million to over $35 million in annual sales.

At that point, Bill decided to give in to his entrepreneurial desires and bought into a $2 million accessible vehicle modification business which he and his partner grew to $25 million and then sold to the industry leader. Bill and his partner grew through innovative and effective marketing, direct sales and strategic partnerships and establishing new locations. Five acquisitions and expansion into new vertical markets and product offerings also contributed to their rapid growth. During this period, Bill used his technology knowledge and partnered with his MSP to move their entire business into a private “cloud” in 2005 as they needed to support a distributed user base, implement powerful ERP and accounting systems and equip their sales force with CRM capabilities. Bill was also an early [pioneer, practitioner, adopter] of lead generation through SEO and
digital marketing and content marketing through an award-winning E-Newsletter.

It was during this time that MSPGS partner John Sheridan became Bill’s business coach and helped he and his partner grow into the leaders and managers they needed to be to keep up with their business.

Since then, Bill has worked with numerous companies as a consultant and coach to help them get control and grow. Lead generation, business development and sales team building and leadership are Bill’s main areas of focus. And throughout all of Bill’s work there is a consistent theme of systemization, leveraging technology and automation and managing by the numbers.

JOHN SHERIDAN

John Sheridan is a business advisor with more than 35 years of experience as a leader, operator, and investor for both startups and established companies. He started his career in real estate development and construction management where he gained experience growing both privately-held and public companies. He has held executive leadership positions with P&L responsibilities including land acquisitions, obtaining entitlements, construction, sales and marketing and general management.

Since founding his advisory practice in 2006, John has helped founders of service and technology companies transform from entrepreneurial startups to become professionally managed, systemized, profitable mature businesses.

His work has resulted in increases in cash flow and value creation through team and leadership development, strategy development, execution improvement and financial management. John has acted as an advisor or principal on both sides of lower middle market M&A transactions and has guided his clients through their exits to both operators and private equity acquirers..

John is the creator of The 9 Systems Framework, a systematic approach to business transformation that has been taught to thousands of owners, managers and executives who want to get control of their business so it gives them the freedom and lifestyle they desire and he is the author of the bestseller “The Perfect Business”.

John is a graduate of The Carroll School of Management at Boston College and is a past President and Board Member of The Rotary Club of Trenton, New Jersey.